SCB-Julius Baer Securities Co., Ltd. continues the success of “The 45 Academia Residential,” a capability-building programme designed for Next Generation family members of its clients. Following strong positive feedback from its inaugural programme in 2023, the programme aims to prepare the next generation for future leadership roles in preserving, carrying forward and creating new value for their families amid a rapidly evolving business and investment landscape. The programme is specially curated for selected participants, combining knowledge across business, investment and wealth management with first-hand insights from leading business leaders and experts from Thailand and around the world. This reflects SCB Julius Baer’s commitment to holistic wealth management, supporting families in preserving and transferring their values and wealth sustainably across generations, while reinforcing its leadership in International Wealth Management in Thailand.

Preparing for the Great Wealth Transfer As the Great Wealth Transfer accelerates across generations, affluent families are increasingly focused on preparing the next generation to take on leadership responsibilities, steward family businesses and carry forward their family values sustainably. SCB Julius Baer continues to develop The 45 Academia Residential, with a focus on equipping the next generation with the knowledge, skills and perspectives needed to manage and build upon their family’s success over the long term.

Shaping the Next Generation into Stewards of Wealth The 45 Academia Residential is built around “Wealth Stewardship,” equipping the next generation with the knowledge, perspectives and capabilities to preserve and build upon their family’s wealth and values. Over 10 days, participants engage with more than 40 leading experts from SCB Julius Baer, SCBX, SCB, Julius Baer and leading institutions in Thailand and abroad. The programme offers first-hand insights across five key dimensions: Leadership & Personal Development, Wealth Management & Investment, Family Business & Governance, Entrepreneurship & Innovation, and Future Trends & Global Perspectives. Together, these experiences prepare participants to navigate the opportunities and responsibilities of becoming future leaders and stewards of their family wealth.

Gaining Perspectives from Leaders of Influence The 45 Academia Residential offers exclusive opportunities to engage with thought leaders and industry pioneers through curated lectures, workshops and Fireside Chats in a private, closed-door setting reflecting the standards of the Private Banking industry. These intimate exchanges provide first-hand insights from senior executives, investors, business founders and transformation leaders, while fostering meaningful connections to support participants’ future growth.

Learning Through Real-World Decision Making Participants gain hands-on experience through real-world case studies spanning investment, risk management, wealth transfer and family business governance, before presenting their strategic approaches to a panel of distinguished experts. In addition, participants had the opportunity to exchange perspectives with senior executives from the SCBX Group, including a Fireside Chat with Dr. Arak Sutivong, Deputy Chief Executive Officer and Chief Financial Officer, SCB X Public Company Limited. He shared insights from his experience in leadership, driving organisational transformation and navigating the challenges of a rapidly changing business environment.

Mr. Adrian Mazenauer, Chief Executive Officer of SCB-Julius Baer Securities Co., Ltd., said that “Many families spend decades creating wealth, but sustaining it across generations requires more than financial knowledge. It requires values, judgement and responsible leadership. Through The 45 Academia Residential, we seek to provide the next generation with opportunities to learn directly from experienced leaders and to develop the perspectives needed to carry their families' legacy forward.”

Reflecting a Holistic Approach to Wealth Management As the only Swiss Private Bank operating in Thailand, SCB Julius Baer remains committed to supporting client families throughout their wealth journey through a holistic approach to wealth management, encompassing investment management, wealth succession planning, family business governance and next-generation development. The 45 Academia Residential is another testament to this commitment, reflecting SCB Julius Baer’s role in empowering the next generation to become visionary and responsible leaders, equipped to carry forward and build upon their family values and businesses sustainably. This commitment is underpinned by SCB Julius Baer’s promise: “Your legacy. Our promise.”